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EU-PLF Value Creation Group meets Copa-Cogeca General Secretary

Pekka Pesonen, Copa-Cogeca General Sectretary

Pekka Pesonen, Copa-Cogeca General Sectretary

Thanks to high-level advisory board member Noël Devisch, the Value Creation Group of EU-PLF was recently able to hold a meeting with Pekka Pesonen, General Secretary of Copa-Cogeca. During the meeting, Mr Pesonen expressed strong interest in Smart or Precision Livestock Farming (PLF) and EU-PLF’s farm and animal-centric approach.

While productivity gains and profitability of livestock production are always important subjects for European farmers, it is also clear that farm animals need to be raised responsibly by respecting and furthering their welfare. The SmartFarming win-win proposition “better farmer well-being through improved animal welfare” is therefore a powerful proposal.

Mr Pesonen has pledged direct support to the Value Creation Group in its quest for understanding the perceived value of SmartFarming indicators. Copa-Cogeca’s expert committee will collaborate with EU-PLF in the evaluation and scoring of key indicators developed by Work Packages 1, 2 and 4. This will provide both a sounder basis for EU-PLF’s indicator list as well as further insights in the perceived value of SmartFarming by European farmers.

Copa-Cogeca is Europe’s united voice of farmers and farming cooperatives in the EU. Copa represents over 13 million farmers and their families whilst Cogeca represents the interests of 38,000 agricultural cooperatives.  Together, they ensure that EU agriculture is sustainable, innovative and competitive. The federation has its headquarters in Brussels (Belgium).

The Value Creation Group is EU-PLF’s team that tries to understand the value creation process of SmartFarming technology, with a special focus on farmers. The group has produced a list of socio-economic indicators and a scoring of those based on the team’s experience. The team is now developing an economic model that will allow it to analyse the data from farms participating in the EU-PLF project. This, together with the group’s later assessment of business models will be the socio-economic backbone of the blueprint – EU-PLF’s main deliverable.

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