iFarming seminar session at VIV Europe

EU-PLF partner, Fancom, will lead the seminar session on iFarming during the VIV Europe in Utrecht, The Netherlands on 21 May 2014.

Fancom believes that as the demand for meat increases by more than 40% in the next 40 years, intensification is the only viable option. Satisfying the demand of over 9 billion people will increase the worldwide number of livestock and scale of farms they are raised on. With a decreasing number of farmers, each will have to care for a larger number of animals. Consequently whilst society demands that animals are entitled to receive individual attention, less time will be available to meet this demand which creates challenges. As the scale and complexity increases this forces us to look at new techniques to provide the answers.

Sustainable solution
The key is to put the animal at the centre of the equation, allowing them to tell us what is going on. Are they experiencing good welfare, are they healthy and do they demonstrate normal behaviour . iFarming is therefore characterized by the automatic and continuous monitoring of all ambient conditions in the house, combined with animal-based measurements, resulting in a sustainable and profitable production!

The iFarming philosophy will allow us to make an intelligent decision as to whether intensification can be certified and that ultimately industrial meat production is acceptable.

If the idea of putting a number on sustainability interests you, come and join Fancom in their seminar sessions at VIV Europe on Wednesday, 21 May at 12:30. It will take place at the Innovation Gallery in the centre court.


12:30 – 12:40    Introduction | why, how and what of sustainable intensification

Simon Lague, Business development manager Fancom

12:40 – 13:00    Complete control | Our ability to produce valuable information will change the way we approach meat production

Paul Goethals , Product manager ICT Fancom

13:00 – 13:20    Animal as a sensor | Early warming by assessing the animals behaviour in response to its environment

Eric Koenders, Research Fancom EU-PLF

13:30 – 13:50    Emission control | An interesting insight as to how we could one day move close to zero emissions  in closed house farming

Ron Timmermans, Product manager Uniqufil

14:00  – 14:20    Farm to Fork  | by combining information from production and processing, it would be possible to provide much of the evidence on transparency in retail and ultimately consumers desire.

Michael Groen, Meyn

All companies presenting in this seminar session, Fancom, Uniqufil and Meyn, are sister companies of the CTB group.

  • For more information on Fancom’s perspective on iFarming, download their booklet in PDF format.
  • For more information on VIV Europe go here.
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